Weber Ranch Vodka — the bold new brand shaking up the spirits world with vodka distilled exclusively from 100% Blue Weber Agave — just introduced Tex, a revolutionary AI-powered mixologist that’s changing the way we discover, mix, and enjoy cocktails. Whether you're texting from your kitchen or chatting online, Tex brings pro-level drink recommendations straight to your fingertips, anytime you need a little cocktail inspiration.

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What is Tex? 

Tex is more than just a chatbot — it’s your very own virtual bartender, powered by cutting-edge OpenAI technology. Available through SMS text or online chat, Tex offers personalized cocktail recommendations, helps you use ingredients you already have at home, and even remembers your preferences the more you interact with him. Tex doesn’t just repeat scripted lines. Tex actually thinks, adapts, and learns — just like your favorite bartender at your local cocktail bar.

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How Tex Works

Got a fridge full of random ingredients and no idea what to make? Snap a photo, send it to Tex to suggest a drink recipe using what you have on hand. Need help crafting a cocktail menu for a party? Tex has your back. Want to create a custom drink name for your best friend’s birthday bash? Tex can do that too.

Whether you're looking to batch a cocktail for brunch, swap an ingredient in a classic recipe, or just want to know what to serve with your dinner tonight, Tex is ready 24/7 to give you real-time, bartender-level advice

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Why this is a Game-Changer for Home Mixologists

Most virtual assistants today just handle basic customer service questions. Tex, however, is designed for real cocktail lovers who want to make better drinks, learn mixology tricks, and explore flavor combinations that go beyond the basics.

As James Penfold, co-founder of London-based tech studio Cyphr (which partnered with Weber Ranch on this innovation), puts it:

“Most bots just talk. Ours thinks.”

And the more you use Tex, the smarter it gets. Over 70% of Tex's logic is powered by ChatGPT — not just to talk with you, but to understand you and elevate your cocktail game. Think of it as combining AI smarts with human creativity — the best of both worlds in one digital bartender.

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Why Weber Ranch Vodka is Leading the Way

Weber Ranch isn’t your typical vodka. Distilled from 100% Blue Weber Agave — the same plant used to make tequila — it brings an entirely new flavor experience to the vodka category. From the start, the brand has been all about innovation, and Tex is just the latest proof of that.

Round 2 Spirits, the Texas-based company behind Weber Ranch, was founded by the same team that helped build Patrón Tequila into a global phenomenon. They’ve long been known for using the latest tech to connect with consumers — from virtual reality to voice assistants — and now, with AI, they’re once again pushing boundaries. “While most companies and brands use AI simply for automated customer service ‘chat,’ we’re doing something very different and innovative, harnessing the immense power of AI technology to create a first-of-it's kind personalized tool that deepens customer engagement in a way that is helpful, says Lee Applbaum, President and COO of Round 2 Spirits.

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Ready to chat with Tex? 

Getting started is easy. Just visit weberranchvodka.com or text #AskTex to 1-940-400-1902 directly to start exploring cocktails, asking questions, or getting personalized drink recommendations right from your phone.

Whether you’re a home bar rookie or a cocktail connoisseur, Tex is here to mix things up.

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